Market analysis and market validation

One of the key dimensions of market analysis in the context of circular public procurement is the focus on innovation. It is not just about identifying existing solutions on the market, but about identifying innovative approaches to meeting needs. This means that market analysis does not only serve as a tool for obtaining information about existing products or services, but also provides insight into innovative concepts, technologies, business models or circular approaches that can contribute to the effective fulfillment of the client's needs. In addition to information that we try to obtain within the organization or information from other organizations (colleagues who have already worked on similar public contracts), and with the help of external experts, we obtain information on the market (web, research, etc. and information directly from economic entities on the market.

In market analysis, there are several approaches, from the review and analysis of online sources and databases, to tools and approaches that allow obtaining information directly from actors (using emails, calls, questionnaires, online or live meetings, to visits to fairs and other events and the organization of information days for providers and other actors).

To make it easier to understand what the market already offers, various catalogs of circular products or providers have been created both by the ministries, e.g. MOPE Directory of circular products and service providers or projects, e.g. NoviKrog catalog of circular products.